11 days with the Apple Watch Ultra

It’s great, but I’m sticking with my Series 4 for now.

Marius Masalar
5 min readNov 2, 2022

There’s nothing wrong with the Apple Watch Ultra. Not even the stuff I expected to take issue with ended up bothering me.

It’s a premium smartwatch that improves upon older models in almost every way, and introduces a new category for Apple’s wearables family. I’m excited to see them further differentiate it in future generations.

But for now, I didn’t end up keeping mine. As much as I enjoyed wearing it, it doesn’t provide $1,200 CAD of additional value over my old but reliable Series 4.

A friend asked: what would provide additional value? I had no good answer, which told me that I shouldn’t be spending $1,200 in the hopes of finding out.

But before I shrug and move on with my life, I did want to share a few quick notes about my experience.

Things I thought would bother me that actually didn’t

  1. The size & weight. The titanium case feels a lot lighter than it looks, and while the additional height of the case was certainly noticeable, it didn’t cause any issues. It doesn’t manoeuvre as effortlessly under a tight sleeve, sure, but that wasn’t a deal-breaker for me. I think the absence of rounded edges makes…

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Marius Masalar

Senior brand content strategist at 1Password. Occasional game composer, frequent photographer.